ICRC — “Hope”
The prize was to shoot it. Then it won over 150 awards at the most prestigious international festivals all around the world, and for the first and only time so far for Spain, the Grand Prix for Craft at Cannes Lions. In this category, you compete against huge budgets, but we achieved it with a considerably tight one. But undoubtedly, the most important thing is what this piece stirs up.
UNDP — "Don’t choose Extinction"
The truth is that not many commercials are filmed at the United Nations headquarters in New York. The need and urgency to raise awareness among the delegates of the UN member countries about the extreme danger of continuing to use fossil fuels, and the idea proposed by Activista, opened their doors for us. The testimony of one of the species that played a leading role in the last great mass extinction did the rest.
The truth is that not many commercials are filmed at the United Nations headquarters in New York. The need and urgency to raise awareness among the delegates of the UN member countries about the extreme danger of continuing to use fossil fuels, and the idea proposed by Activista, opened their doors for us. The testimony of one of the species that played a leading role in the last great mass extinction did the rest.
teta & teta — "Bebe"
Perhaps there is no sound that makes us more nervous than a baby's cry. It is a tool we use for survival in our early years of life. Together with LOLA MullenLowe and teta & teta, we created a hyperrealistic baby that we will place in different public spaces, and it will keep crying until we achieve a law that protects natural breastfeeding in public spaces. Everything is being documented and recorded, and it grows with each action to continue challenging those who judge or sexualize these women, because a baby who doesn't cry, doesn't nurse.
Perhaps there is no sound that makes us more nervous than a baby's cry. It is a tool we use for survival in our early years of life. Together with LOLA MullenLowe and teta & teta, we created a hyperrealistic baby that we will place in different public spaces, and it will keep crying until we achieve a law that protects natural breastfeeding in public spaces. Everything is being documented and recorded, and it grows with each action to continue challenging those who judge or sexualize these women, because a baby who doesn't cry, doesn't nurse.
AQUARIUS — “Coffins”
Aquarius and Sra. Rushmore did an extraordinary job with this campaign, turning advertising into real life. Eric Adjetey, a carpenter from Ghana, wanted to fulfill his mother's dream of flying in an airplane, so when she passed away, he built her a coffin in the shape of an airplane. The idea was so successful that he received orders from all over the country for coffins shaped like convertibles, movie projectors, or spicy chili peppers. We approached the project with a small, local, and international team, and on-site, we witnessed firsthand that human beings are extraordinary.
Aquarius and Sra. Rushmore did an extraordinary job with this campaign, turning advertising into real life. Eric Adjetey, a carpenter from Ghana, wanted to fulfill his mother's dream of flying in an airplane, so when she passed away, he built her a coffin in the shape of an airplane. The idea was so successful that he received orders from all over the country for coffins shaped like convertibles, movie projectors, or spicy chili peppers. We approached the project with a small, local, and international team, and on-site, we witnessed firsthand that human beings are extraordinary.
África Directo — “Los nadie”
If you've ever had the luck, pleasure, and honor of working with Eduardo Galeano, you have to tell everyone about it. And if you work with creative and inquisitive people, even more so. We illustrated "Los Nadie," one of his most powerful poems, and we asked for his permission to use it. He agreed because he knew that the cause deserved and needed it, but he gave us one non-negotiable condition: he would be the one to voice it... a gift. No one can avoid being moved when they hear his voice over what they see.
If you've ever had the luck, pleasure, and honor of working with Eduardo Galeano, you have to tell everyone about it. And if you work with creative and inquisitive people, even more so. We illustrated "Los Nadie," one of his most powerful poems, and we asked for his permission to use it. He agreed because he knew that the cause deserved and needed it, but he gave us one non-negotiable condition: he would be the one to voice it... a gift. No one can avoid being moved when they hear his voice over what they see.